On September 18, a large collection of in-game footage/clips, allegedly from Take-Two Interactive Software, Inc.’s (NASDAQ:TTWO) GTA 6, was posted online and widely distributed through social media such as YouTube and Twitter.
According to reports by Bloomberg, the leaked materials are confirmed to be authentic. According to the analysts at Oppenheimer, the leaked footage reveals many gameplay and design elements, such as gunplay, dialog, key characters, and environment. The leak source is a hacker named "teapotuberhacker," who claims to be responsible for a separate cybersecurity breach at Uber.
The analysts believe the effect of the leaks will have a negative impact on the company’s near-term operations such as audits and investments in cybersecurity, legal actions against the person responsible for the hack and websites that share the clips, and potential changes to the marketing plan of the game.